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Goals
1. Make AFA familiar to public
Since AFA is not well known for public, its website should be user friendly because users are not familiar with AFA's contents and exhibitions. It should be easy to read, and clear
2. Communicate the importance and influence of Art
To be able to succeed to communicate the importance of art, it is important to be eye-catching and grab viewer's attention first. Then make them interest in art and read the details and learn about them
To make them interest in arts, it is better to make buttons as a images because images do better job on getting attention than just a single text
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Homepage
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Exhibition page
prototype: http://liveweave.com/Owetko
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Exhibition detail page
prototype: http://liveweave.com/nAWpdW
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Sitemap
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Wireframes
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Target Audiences
AFA's main audience is not public, limited to people who love art
+ Professional Museums
+ Artists
+ Curators
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Publishing Schedule
Exhibition content should be the one that needs to be updated very often since AFA will write about upcoming exhibitions through social media
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Promotion
Social Network Medias
+ Instagram
+ Facebook
+ Twitter
E-blasts
+ for AFA members and related museums
Advertise on Google
+ Google will advertise those people who search about arts or people who lives near current exhibition
